GlobalFromAsia.com，简称GFA，是全球跨境电商卖家社区和孵化器。

迈理倪，是Global From Asia的创始人和主播，是来自美国华尔街的互联网市场营销资深咨询顾问，跨境电商界的骨灰级专家，擅长SEO（谷歌搜索引擎优化）、品牌营销策划，创意内容创作，互联网和社交媒体营销，在中国生活了超过15年，他从采购公司、互联网营销工具做起，现在主要为国内外的跨境电商卖家提供孵化和咨询服务。

自2009年以来，他一直经常在互联网营销和跨境电商领域的活动中做演讲嘉宾，并在为一些寻求主题演讲和培训的机构做讲师。如果你是一位活动组织者或企业培训部门经理，希望为你的培训课程增加一些干货和知识，如果涉及跨境电商、工厂制造业、国内外采购等主题，那么今天就联系迈理倪的团队，让他为你们的员工或参会者提供精彩的分享。

Topic: Amazon FBA Setup and Structure For Private Label
主题：如何搭建亚马逊FBA和运营跨境电商自有品牌？

• Part 1: Thought process on when opening an Amazon Seller Central Account
• Part 2: Where should you register your company?
• Part 3: Setting up your listings, dos and don’ts
• Part 4: Marketing tactics to grow your Amazon listing even before you launch
• Part 5: Case studies from other attendees and you!

Topic: Amazon FBA Operations (Seller Central)
主题：手把手教你亚马逊FBA运营（实操卖家后台）

2 Days On site

• Part 1: Customer Service In Amazon
• Part 2: Listing Creation and Optimization
• Part 3: Inventory And Logistics
• Part 4: Pricing Strategy
• Part 5: Promotion Strategy
• Part 6: PPC Paid Advertising
• Part 7: Reports

Topic: How To Start A Dropship Business From China
主题：如何从中国建立跨境电商一件代发业务？

 3 Hours Workshop

• Part 1: DropShip Sources & Integration
• Part 2: Differentiation
• Part 3: Communication Tactics
• Part 4: Marketing Tactics (SEO), and Case Studies

Topic: China Product Sourcing How To Find & Export Products From China
主题：如何选品？如何从中国采购出口产品？

 3 Hours Workshop

•  Part 1: Finding Suppliers
• Part 2: Bargaining
• Part 3: Placing The Order And Seeing It Through

Topic: Leveraging content creation consistency to have your audience take action.
主题：如何持续投资创造内容，让用户采取行动？

 2 Hours Workshop

Want to be a Content Hero – going from zero to hero?

Content Marketing Growth course, called Content Investments – is for you!

They always say content is king, but if it isn’t done consistently and isn’t targeting the right people it means nothing.

• Part 1: Content Marketing for E-Commerce
• Part 2: Content Marketing Workshop: Zero to Hero

Topic: Learn what it takes to build a successful organic search campaign.
主题：学习如何在互联网上构建搜索流量帝国

 3 Days Workshop

Who doesn’t want consistent, evergreen, “free” traffic for their online business?
Thought so!
Here we will go through (based on your company’s current skill level) Search Engine Optimization, setup, strategies, and growth.
How to add this practice throughout the company and have your team prepared for growing organic traffic.

• Part 1: SEO & they will follow
• Part 2: Customer Research
• Part 3: Market Resarch
• Part 4: Onsite Marketing
• Part 5: Link Building
• Part 6: Review $ Conclusion

Topic: Working online and manager team online is more important than ever.
主题：学习如何云办公和线上管理团队。

 3 Days Workshop

In these workshop we will go through:

• Tools and mindset shift to move online
• Organization chart, job description, and hiring process to scale online.
• Maintaining an online team for stability and growth.
  • Part 1: Introduction
  • Part 2: MODULE 1 - Preparation
  • Part 3: MODULE 2 - Finding Talent
  • Part 4: MODULE 3 - Onboarding
  • Part 5: MODULE 4 - Managing
  • Part 6: MODULE 5 - Scale
  • Part 7: MODULE 6 - Case Studies
  • Part 8: Bonus Content

Topic: Content creation is good, but we need to also make calls to actions and landing pages.
主题：学习如何创作内容，如何搭建传播和登陆页面？

 2 Hours Workshop

What should we be capturing, what should we measure, and how to know if it is working? Taking an example from eCommerce and Amazon FBA, we will go through some tips on landing page creation, purpose, traffic, capturing, and measurement.

Topic: Stay ahead of the curve as we move to web3.0. 
主题：如何领先转战跨境电商业务到web3.0？

 2 Hours Workshop

Differences of the current web (web2) and the future internet (web3)
Learn the concepts and strategy of NFTs in your product based business
Get actionable insights on how to adjust your marketing strategy for this new wave.

Topic: Want to leverage existing brands to quickly launch products and grow your revenue?
主题：你想利用授权品牌快速上架产品并增加跨境电商业务收入吗？

 2 Hours Workshop

Are you a factory or business owner that doesn’t yet have a brand?

In this workshop, we will discuss insights on how to find brands to license, tactics for quickly licensing and scaling, and how to grow your own brand once you have these fundamentals in place.

This is the mission critical way to operate a Seller Central account in Amazon. Clipping your way to earning money daily.

• Customer service客服服务 – first and foremost, also connected to seller feedback and product reviews.

• Listings产品上架 – get the listings online – content creation

• Inventory库存 – sending in and managing the inventory levels. And creating shipping plans and monitoring inbound shipments.

• Pricing定价 – monitoring the market prices, increasing if stock is low.

• Promotion促销 – doing giveaways, or giving current customers a special deal

• PPC 广告投放– sponsored ads. Mandatory now

• Reports数据统计 – gotta know what is happening

Customer Service – Amazon is a customer centric platform, and your main job is to ensure the customer is fully satisfied with their order. Here we discuss strategies to keep your customer service top notch, and also how to leverage that for more positive endorsements and sales.

Length: 2 – 3 hours

Listing Creation and Optimization – Your product page on Amazon is called a listing. This is what customers see when deciding to buy your product – how can you make the most of this chance to convert that visitor to an order? In this session we go through tactics for maximizing clicks and sales.

Length: 3 – 4 hours

Inventory Control and Logistics – what will it take to get your product into the Amazon FBA warehouse. how to create shipping plans, how to oversee your stock levels and ensure you reduce your risk of running out of stock.

Length: 2 – 3 hours

Pricing – as any marketing project, pricing strategy is a big part. What is the thought process when deciding the price of your product on Amazon? How do you compare to your competitors. What is the daily strategy for price checking and market analysis – in this session we dive into it.

Length: 2 – 3 hours

Promotion – this would be launching your product, doing coupons, getting third party (off Amazon) traffic to your product listing page. How to setup cross promotions, how to make the most of your various listings to put them all together and maximize sales.

Length: 3 – 6 hours

(*depending on how much off site we want to do)

PPC (Pay Per Click) – Amazon now is all about paid advertising. To get to teh top 2 spots, you need to pay. And is it worth it? If you product listing and pricing (covered earlier) is good, then it almost always makes sense to also invest in the advertising campaigns Amazon encourages. Here we will go through setting up auto camapaigns. Converting to manual campaigns, and what is required for daily oversight of a PPC campaign on Amazon.

Length: 2 – 3 hours

Reporting – putting it all together. What should you be looking for in your Amazon sales performance? We go through key reports and metrics you should be using. These KPi reports should be presented to your management team and used as a guiding force of your long term strategy and success on Amazon

Length: 1 – 2 hours

迈理倪近期培训活动现场照片

感言

报名联系人: Wendy